Google’s mission statement is to organize the world’s information… And it’s no secret that they are constantly updating how they organize and index that information.
Bottom line — In order for you business to stay relevant you must be willing to adapt to Google’s changes in indexing or be left behind.
Google’s indexing has started placing a much larger emphasis on User Generated Content (UCGs) and small/local businesses.
The next step is understanding what these changes mean and how to use them to your advantage.
To see Stephen’s video of how to adapt and make the most of the changing Google landscape for your business, click below: